Your Company page is making you lose money in USANA, Numis, and ViSalus.

It’s something that has killed relationships, caused people to “un-friend” you on Facebook, and left thousands and thousands of company distributors financially and emotionally broke and sunk like Blackbeard’s Pirate ship.

Anyone who wants to be successful in this industry has to be able to sell. (I know…scary huh?)

No, I don’t mean that you have to wear a suit and tie and try to twist your prospect’s arm to get them to join your business or buy your products. I mean you have to be able to offer your prospect something that is of higher value to them than what they are giving you for it. Selling does not always have to relate to the exchange of money for something.

When you send your prospects to your company website, you are attempting to sell them. If you have a company landing page that asks for your prospect’s name and e-mail or some other contact information, that is a sale. If marketing this website on the internet, this is usually the first thing your future Numis, USANA, or ViSalus downline members will see, so shouldn’t this be considered an important step?

If you don’t have something of immense value to offer your prospects, you won’t be getting their credit card number to join them into your business, nor will you be getting them to be placed on autoship for your products, and you will be very lucky to even get their contact information.

So it is no surprise that getting people to buy or join can be very difficult.

Simply put: Your prospects will hand you their credit card for those products or that business opportunity because they view your business and products as being more valuable to them than anything else they could do with that money.

Your company’s landing page is generally nothing more than a glorified brochure with videos and testimonials that just flood into your prospect’s face with no real clear answer to your prospect’s questions. You have information on there about everything from your company’s history, products, leadership, compensation plan, and distributor testimonials. Bottom line: this web page confuses 99% of the people that visit it, and they skim through it and go on to the next opportunity they find.

Simplicity and speed are crucial to your success in this industry. I used to have an old teach who always told us to live by the K.I.S.S. principle- Keep.It.Simple.Stupid.

To be completely honest, your prospects love to be told what to do and think, but they want it to happen fast. So the more simple you keep things, the better for you and everyone else, and the more money you will make. Rather than your prospects running into your company page and being smacked in the face with 30 different things, send them to a short, simple and clean landing page that provides a solution to a problem. Be honest and upfront with your prospects.

For example: “Enter your name and e-mail address in the box on this page for our free e-mail series that will show you the exact steps to building a successful business online, in half the time it takes most people that don’t know this information.”

People don’t like seeing a page that is going to take them more than a few minutes or even seconds of their time to check out and get the point.

We as humans are generally creatures of habit. For example, if you were to pitch your USANA, Numis, or ViSalus business to a friend of yours who is skeptical, and they told you they wanted to think about it and get back to you, you can bet that they are going to go home and look for information that reinforces their suspicions about your opportunity. If they are skeptical, they might go to Google and type in ” Company X Scam” or “Is Company X legal?” or “Company X complaints.”

If you give your prospect a ton of information about your company or product right away, then the only thing that usually accomplishes is that it gives them the ability to justify the skeptical thoughts that they already had even faster than they would have before. You don’t even have a chance of getting them to see the real value that you and your opportunity have to offer them, because at this point their mind is shut off from the idea since they feel as though they have already found their answer.

This is exactly why your Numis, USANA, or ViSalus company distributor page is literally causing you to lose money that you should be earning. Sure, you may get some leads from it, and maybe one or two new distributors as well(out of hundreds or thousands of leads)… but chances are that you would be getting much, much better results if you simplified your approach.

Yours in unlocking your true potential,

Ryan DJ Johnson